BRINGING WORLD CLASS DESIGN TO THE MAILBOX

Written By Fiona Doherty Monday, June, 6

World class design has been brought to Birmingham’s premier lifestyle and shopping destination this June with the arrival of Kitchen gallery’s flagship showroom at the Mailbox. 

NEW FLAGSHIP SHOWROOM NOW OPEN

Luxury Kitchen brand, SieMatic has opened a ground-breaking new flagship studio in Birmingham’s luxury shopping destination, the Mailbox. 

Thought to be one of the first luxury Kitchen companies to open in a UK high-end shopping mall, and featuring a number of ‘firsts’, both for the SieMatic brand and for the UK, the new studio sits alongside stores such as Harvey Nichols and Armani.

Currently available in over 52 countries on five continents, SieMatic is recognised as one of the leading international brands in bespoke kitchen design, catering for residential projects and luxury yachts.

The studio, which has been created through a collaboration between Kitchen Gallery and SieMatic’s team of designers, features SieMatic’s first private, apartment-style VIP Design Room, where customers, architects and designers can relax while they discuss designs, while listening to music and enjoying refreshments.

Showcasing SieMatic’s three lifestyle collections: Urban, Pure and Classic, with fully functioning kitchens and smart technology for appliances, lighting and entertainment throughout. The Kitchens are showcased as part of luxurious lifestyle settings and fature luxury appliance brands, including Gaggenau and Siemens. The studio is the first showroom outside of London to feature Gaggenau’s new ‘Sous-Vide’ vacuum cooking in which food is sealed in a special bag. The Mailbox studio is also the first outside of London to display furniture from world-renowned designer, Walter Knoll, amongst other leading designers.

The studio has also been designed as an entertainment space, and will host regular events, such as celebrity chef demonstrations, wine tastings and collaborations with other luxury goods, such as watch and jewellery brands. The team will also be linking with local schools to help young people develop an interest in product and interior design. The showroom features the latest design and presentation technology, with smart TV’s and tablets displaying inspirational kitchen designs.

Comments Tahir Mahmood, managing director of Kitchen Gallery: “We are proud that we will be setting new standards for Kitchen design studios. The Mailbox is a premium destination that is perfectly aligned with the SieMatic brand and, with the space and facilities available, we hope the showroom to become a focal point for architects, developers, designers and individual clients.”

SieMatic designer and architect, Marc Sporer, who worked with Kitchen Gallery on the design of the new showroom comments: “Our design philosophy for the Mailbox runs in line with the holistic brand concept for the new SieMatic showrooms, and creates a unity between all flagship studios across the world. We have used the Mailbox to push this concept further, and have incorporated many unique elements that have never been seen in a SieMatic showroom. The Kitchens have been designed especially for the showroom, with unique combinations and elements that you will not find on display anywhere else in the world. There are also new ways of displaying the exceptional interiors of the Kitchens, including the innovative, flexible Multi-Matic storage system.”

Bernard Otulakowski, managing director of SieMatic UK, says: “The Mailbox offers a unique opportunity to present our Kitchen lifestyle collections to customers with the highest demands of style, quality and service. Our long-standing retail partner, Kitchen Gallery, understands the needs of these customers and will offer a personal design and project management service. There will also be the opportunity for architects and designers to work with Kitchen Gallery to create bespoke Kitchens for their clients. Our designers have created a truly inspirational studio and we are thrilled to be opening at the Mailbox.”

David Pardoe, Mailbox head of Marketing, retail and tenant engagement, adds: “An increasing number of Luxury brands are choosing the Mailbox as a destination to open their flagship stores. The arrival of Kitchen Gallery is further testament to our reputation as Birmingham’s premier shopping and lifestyle destination and the showroom will be an exciting addition to the Mailbox’s already impressive portfolio of premium lifestyle brands.”

Kitchen Gallery at the Mailbox will open Friday June 10th, doors open from 10am.

We look forward to welcoming you to the World of SieMatic at the Mailbox very soon.

ABOUT MAILBOX

The Mailbox is Birmingham’s premier shopping, office and lifestyle destination with exclusive stores, waterside restaurants, Cafe bars, luxury independent cinema, hotels, office accommodation and 24 hour secure parking.

www.mailboxlife.com

For further information please contact:

Fiona Doherty- Marketing Manager

fiona@kitchengallery.co.uk / 0121 744 3953